Introduction to Korean Fashion and 29CM
Korea is gaining global attention for its unique sense of style and trend-leading fashion industry. Platforms that combine curation and storytelling beyond shopping are especially popular. 29CM Seongsu, their first official showroom, is a space where you can experience Korean fashion culture through deep brand curation and creative spatial design.
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Global competitiveness of Korean fashion
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Curation experiences beyond shopping
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Coexistence of trend and aesthetic sense
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Emphasis on brand value and storytelling
Brand Philosophy and Curation of 29CM Seongsu
29CM Seongsu embodies the brand philosophy of “Guide to Better Choice,” allowing customers to experience it with all five senses. Its goal is to suggest better choices to customers and deliver the brand’s philosophy and story deeply. Unlike comprehensive malls that include all products, 29CM Seongsu showcases a trusted selection that reflects its distinct identity, offering differentiated shopping experiences.
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Guide to help customers make better choices
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Curating brands’ philosophies and stories
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Unique and trustworthy brand selections
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Distinctive from typical comprehensive shopping malls
Space Composition and Features of 29CM Seongsu
29CM Seongsu is comprised of two floors and spans 340㎡. The first floor is a showroom and exhibition space, while the second floor is used for various seasonal concepts and multipurpose events. The space provides a magazine-like experience with attention to detail from fragrance, background music, to MD’s product recommendation comments. The first floor also features the popular Yeonhui-dong roastery ‘Manufact Coffee,’ allowing visitors to enjoy both shopping and coffee.
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Two floors, 340㎡ showroom
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Seasonal themes and art exhibitions
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Manufact Coffee store on the first floor
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Immersive sensory experiences with fragrance, music, and curated comments
Operational Philosophy and Brand Value of 29CM
29CM proposes products that integrate seamlessly into customers’ lifestyles. They focus on storytelling that highlights how products enhance daily life while deeply conveying the brand’s philosophy and worldview. Their services like 29LIVE share hidden brand values with customers, and 29CM GIFT elevates online gifting to another level.
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Lifestyle-focused storytelling
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Deep delivery of brand philosophy and worldview
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Differentiated services like 29LIVE and 29CM GIFT
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A curation platform beyond simple shopping
Location and Transportation to 29CM Seongsu
29CM Seongsu is located at 78 Achasan-ro, Seongdong-gu, Seoul, about a 3-minute walk (234m) from Exit 4 of Seongsu Station (Line 2). It is located across from Seongsu Shoe Theme Park, making it easy to find and conveniently accessible by public transport.
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Address: 78 Achasan-ro, Seongdong-gu, Seoul
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Transportation: 234m from Exit 4, Seongsu Station (Line 2), 3-min walk
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Directions: Opposite Seongsu Shoe Theme Park
29CM Seongsu Operating Hours
29CM Seongsu is open daily except Mondays, closing at 20:00, so be sure to check the time before visiting.
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Tue–Sun: 11:00 – 20:00
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Mon: Closed
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