Features of Saero Dowon Pop-Up Store and Unique Immersive Experience Space!
Korean soju has long been loved in the traditional liquor market, but recently, various flavors and concepts have emerged to meet the tastes of younger consumers. Among them, Saero Soju, launched by Lotte Chilsung Beverage, has established itself as a differentiated product with its refreshing, smooth taste and zero sugar concept. In this trend of seeking health and lightness, the Saero Dowon pop-up store is gaining attention as a space that offers both brand experience and enjoyment.
📌 Features and Popularity of Saero Dowon Pop-Up Store in Korea
The Saero Dowon pop-up store is more than just a pop-up; it is a special space where visitors can experience the brand’s universe with all five senses. The concept, “Saero’s 257 Cave leads to Saero’s created paradise, Saero Dowon,” provides an experience as if entering Korea’s traditional utopia. Additionally, the Saero Dowon pop-up store encourages young people to immerse themselves in the brand and share their experiences on social media, achieving both buzz marketing and experiential marketing success.
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Launch Background:
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Uses no fructose for a refreshing and smooth taste
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Features Korean-inspired design with the character Saerogumi
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Operation Period: Extended until the end of August
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Pop-Up Store Zones:
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Sugar mining zone
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Wishing pond (magnet fishing fortune)
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AI photo booth (transform into Saerogumi)
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Jureonggu game zone
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Hanbok experience zone
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This Saero Dowon pop-up store combines traditional and modern brand content, solidifying Saero Soju’s differentiated image.
📌 Dining Program at Saero Dowon Pop-Up Store
The ‘Saero Sulsang’ dining program, in collaboration with celebrity chef Jo Seo-Hyung from Netflix’s “Black & White Chef,” elevates the traditional soju dining experience. Guests can enjoy modern interpretations of traditional Korean dishes at tables inspired by Poseokjeong while sipping Saero soju, fully experiencing Korean elegance.
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Menu:
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Aperitif (Saero Darae)
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4 dishes including tteokgalbi, gamtae gimbap
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Dessert and cocktail included
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Reservation: Catch Table pre-booking required
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Chef Introduction:
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Owner chef of ‘Euljiro Boseok’ Korean dining
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Known for modern reinterpretation of traditional Korean cuisine
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This collaboration makes the Saero Dowon pop-up store dining a unique opportunity to experience Korean food culture with soju.
📌 Saero Dowon Pop-Up Store Performance
The Saero Dowon pop-up store recorded an average of 1,000 visitors per day in Seongsu, Daejeon, Daegu, and Busan, proving its success. The Apgujeong pop-up store surpassed 30,000 visitors in three months and scored 4.8 out of 5 in satisfaction surveys.
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Visitor Feedback:
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Unique space to experience the brand’s universe with all five senses
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Dining program rated an average of 4.9 out of 5, comparable to famous restaurants
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Viral buzz on social media and online communities
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Such achievements prove that Saero Dowon pop-up store has redefined soju culture into a modern cultural space.
📌 Saero Dowon Pop-Up Store Business Hours and Transportation
The Saero Dowon pop-up store is located in Apgujeong, Gangnam-gu, Seoul, with excellent subway and pedestrian accessibility. Advance reservations are recommended on weekends.
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Address: 1-2F, 44 Dosan-daero 51-gil, Gangnam-gu, Seoul
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Hours:
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Tue-Thu, Fri: 16:30 – 22:00
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Sat, Sun: 13:30 – 22:00
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Mon: Closed
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Transport:
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229m from Apgujeong Rodeo Station Exit 5 (Suin-Bundang Line)
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Its convenient location makes it a popular spot not only for locals but also tourists visiting Seoul.
📌 Saero Dowon Pop-Up Store Experience Programs
[Part 1] Saero Dowon of Elegance
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Saerogumi photo spots
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Enhanced immersive media art exhibition
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Hanbok experience available via Naver reservation
[Part 2] Saero Sulsang with Celebrity Chef
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Korean dining in collaboration with Chef Jo Seo-Hyung
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Full course meal with Saero Darae aperitif
The Saero Dowon pop-up store offers visitors a comprehensive experience combining drinks, exhibitions, dining, and photo zones for a unique delight.
📌 Korean Soju Trends and Saero Soju Brand Introduction
‘Saero Soju’ broke traditional soju market limitations with its zero sugar concept and smooth, refreshing taste, gaining great popularity among MZ generation and female consumers. The Saero Dowon pop-up store allows people to experience Saero Soju’s differentiated brand value in person, enjoying soju culture in a stylish and sensory way.
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Reliable interpretation services
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With Kosmedi, you can enjoy Saero Dowon pop-up store experiences and medical tourism in Korea more safely and efficiently.
