Introduction to YG Entertainment and theSameE MD Shop

YG Entertainment is a powerhouse in the Korean pop music scene, producing top artists like BIGBANG, TREASURE, 2NE1, WINNER, AKMU, and BABYMONSTER. theSameE MD Shop is not just a store but a cultural space where fans can immerse themselves in YG’s universe. This place offers both a cafe space and an MD shop where fans can purchase hundreds of merchandise items while enjoying videos and music of their favorite artists, making it a must-visit place for true fans.

• Main artists: BIGBANG, TREASURE, 2NE1, WINNER, AKMU, BABYMONSTER

• Location: Hapjeong-dong, Mapo-gu, Seoul

• Features a goods shop, cafe, and upcoming exhibition floors

• Provides fans with a space to experience artists’ worlds directly

Location, Business Hours, and Transportation of theSameE MD Shop

theSameE MD Shop is located at B1, 6-3 Huiujeong-ro 1-gil, Mapo-gu, Seoul, about a 10-minute walk (509m) from Exit 8 of Hapjeong Station. It is conveniently located directly opposite the new YG Entertainment headquarters, making it a must-visit destination for fans to feel connected to their favorite artists. It is open daily from 10:30 AM to 8:00 PM, allowing visits during lunch breaks or after work.

• Address: B1, 6-3 Huiujeong-ro 1-gil, Mapo-gu, Seoul

• Transportation: 10 minutes walk from Exit 8, Hapjeong Station (Line 2, 6)

• Business hours: Daily 10:30 – 20:00

• Feature: Located directly opposite the YG headquarters

Attractive Space Composition of theSameE MD Shop

theSameE MD Shop consists of a basement MD shop, a cafe on the 1st and 2nd floors, and an exhibition space on the 3rd and 4th floors. In the basement MD shop, various goods such as stickers, apparel, gloves, dolls, figures, magazines, and aprons are beautifully displayed for fans to browse and purchase. The cafe on the 2nd floor plays various artist videos, and its wide windows overlook the YG headquarters, providing fans with a special viewing experience. A small terrace is also available for a relaxing break.

• Basement MD shop: Hundreds of products including stickers, apparel, gloves, dolls, figures, magazines, and aprons

• Cafe 2nd floor: Plays artist videos, features a wide window view of YG HQ, and a terrace

• 3rd–4th floors: Exhibition spaces (opening soon)

• Space for fans to experience artist worldviews and music closely

MD Products and Brand Expansion of theSameE MD Shop

theSameE MD Shop goes beyond selling goods by offering fans new experiences. Recently, TREASURE merchandise has been popular, and products like aprons with lyrics printed on them have been attracting attention. Collaborative products such as rugs, Bluetooth earphones & speakers, incense chambers, and motorbikes show the brand’s direction towards branding itself beyond artist MDs, providing fans with unique satisfaction and experiences.

• Popular MDs: TREASURE merchandise and various artist goods

• Brand expansion items: Rugs, Bluetooth earphones & speakers, incense chambers, motorbikes

• Product planning that embodies artist worldviews

• Focus on brand expansion beyond MD sales

Operating Philosophy of theSameE MD Shop

The operation manager states that theSameE MD Shop is not just a place to sell artist MD products but a space to provide fans with rest and connect their identity with the artists. It aims to go beyond simply selling goods to helping fans understand and empathize with artist worldviews. The brand plans to develop its own products in the future, growing fans’ identities while moving forward together with the artists.

• Provides a resting and experiential space beyond MD sales

• Space for fans to share worldviews with artists

• Plans to develop brand products beyond artist MDs

• Aims to grow fans’ identities and walk together with artists

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