Discover Hongdae: Seoul’s Creative Playground

Hongdae in Mapo-gu, Seoul, is one of Korea’s most vibrant cultural districts, filled with energy, creativity, and youth. Known for its music, art, fashion, and nightlife, Hongdae is a must-visit destination for locals and global travelers alike. This September, fans have one more reason to visit: the TREASURE LOVE PULSE Pop-Up Store, a dynamic space where music, art, and fan experiences merge seamlessly for an unforgettable K‑culture outing.

• Hongdae is a leading K-culture hub in Korea, popular among young people and tourists.
• Endless entertainment with cafés, art shops, live performance venues, and street culture.
• Star Square in central Hongdae offers easy access and a lively atmosphere.
• Minutes from Hongdae Station (Line 2), convenient for local and international visitors.

TREASURE LOVE PULSE Pop-Up Store │ Immersive Exhibits and Fan Experiences

The TREASURE LOVE PULSE Pop-Up Store goes beyond typical merch shopping, unfolding as an immersive cultural space that reflects TREASURE’s artistic world. Inside, fans will explore never-before-seen photos, limited photo booth frames, and exclusive official merchandise. Special on-site-only gifts and daily media art inspired by the album offer fresh, dynamic content, so every visit feels new and exciting.

• Exclusive displays inspired by TREASURE’s 3rd mini album aesthetics.
• Photo booth featuring limited-edition frames designed for the fandom.
• Official MD plus special souvenirs only available at the venue.
• Daily media art projections deliver a different experience each day.

Dates, Location, and Access Information

Running from September 2 to September 7, 2025, the pop-up takes place at Star Square, 68 Eoulmadang-ro, Mapo-gu, Seoul. Thanks to its prime location near Hongdae Station (Line 2), the venue is reachable within a short five-minute walk. The surrounding area is packed with restaurants, cafés, and shopping hotspots, making it the perfect day out for K‑pop fans and travelers.

• Duration: September 2 – September 7, 2025.
• Venue: Star Square, 68 Eoulmadang-ro, Mapo-gu, Seoul.
• Transportation: About 5 minutes on foot from Hongdae Station (Line 2).
• Operating Hours: 11:00 AM – 9:00 PM (tentative).
• Google Map

‘LOVE PULSE’ │ The New Mini Album Experience

The pop-up coincides with the official release of TREASURE’s 3rd mini album, LOVE PULSE, launching on September 1 at 6 PM KST. The album channels passionate love through four tracks—title song PARADISE, EVERYTHING, NOW FOREVER, and BETTER THAN ME. Visitors can pick up the physical album and official goods onsite while exploring interactive installations that amplify the album’s emotional and visual storytelling.

• Title track PARADISE anchors the album’s heartfelt theme.
• Four tracks span diverse expressions of love and energy.
• Physical albums and official goods available at the venue.
• Interactive spaces deepen immersion in TREASURE’s music world.

From Pop-Up to Global Stages: World Tour Connection

Following the album release, TREASURE will launch the 2025–26 TREASURE TOUR [PULSE ON], beginning with three shows from October 10–12 at Seoul’s KSPO DOME. The tour expands across Japan, Asia, and other global destinations. The pop-up serves as a symbolic prelude to this major tour, offering fans a rare opportunity to connect with the group’s vision before the live stages light up.

• KSPO DOME (Seoul) concerts kick off the worldwide tour.
• Tour to include Japan, Asia, and additional global cities.
• Pop-up store symbolizes the start of the new tour era.
• Strengthens artist–fan connections ahead of live performances.

Kosmedi │ Your Trusted Guide to Korea

While exploring Hongdae and visiting the TREASURE LOVE PULSE Pop-Up Store, don’t miss Kosmedi—a trusted, locally verified platform for visitors. Kosmedi features only hospitals verified by locals and provides full interpretation services, procedure promotions, transparent price guides, and authentic reviews. Exclusive discount coupons and events are available only through Kosmedi, along with real-time chat support. Beyond healthcare, Kosmedi curates must-try restaurants, festivals, hidden gems, and popular attractions, making your Korea trip smarter and richer.

• Locally verified hospitals with professional interpretation services.
• Access to procedure promotions, transparent pricing, and real reviews.
• Kosmedi-exclusive discount coupons and limited-time events.
• Travel help: food hotspots, festivals, hidden spots, and attractions.
• Real-time chat support for smooth, confident travel planning.