Introduction to Squid Game and Baekun Market

baekun market
One of the places that gained global attention through Netflix’s hit series Squid Game is Baekun Market. Located in Ssangmun-dong, Dobong-gu, Seoul, Baekun Market became a notable travel spot as the background area associated with Seong Gi-hun and Cho Sang-woo in the drama. It is a place where visitors can feel the atmosphere of a real filming location, while experiencing both the charm of a traditional Korean market and its modern transformation. Baekun Market is more than just a market. It is a destination where Korean culture and drama-related travel can be experienced together.
• Famous market known as a Squid Game filming location
• Located in Ssangmun-dong, the background area of Seong Gi-hun and Cho Sang-woo
• A place where Korean traditional market culture and content meet
• A hot travel spot with growing popularity among visitors
Location and Historical Background of Baekun Market
Baekun Market is located in Ssangmun 1-dong, Dobong-gu, Seoul, and is characterized by its long formation along the Ui Stream. About 60 shops operate in the market, and it was naturally formed in the 1970s as merchants carrying bundles gradually gathered, settled down, and started selling goods. As time passed, Baekun Market grew together with local residents and continued to evolve through modernization projects while still preserving the identity of a traditional market.
• Located in Ssangmun-dong, Dobong-gu, Seoul
• Market structure formed along the Ui Stream
• Around 60 stores in operation
• A traditional market naturally formed in the 1970s
Characteristics and Atmosphere of Baekun Market
Baekun Market is a place where visitors can feel the warmth and human connection unique to a traditional Korean market. The name “Baekun” means “white cloud,” and in Buddhism it also refers to a place where guests stay for a while and then leave. Inside the market, there is a cute market character called “Baekuni,” and the market maintains a lively atmosphere through various events and modernization projects. The warm spirit created by local seniors and merchants is one of the defining features of Baekun Market.
• A name that means white cloud
• Warm atmosphere of a traditional market
• Home to the cute market character “Baekuni”
• Active through modernization projects and events
Main Attractions and Experience Points at Baekun Market
Baekun Market is not simply a shopping space. It is also a place filled with attractions and experience elements. The location known in the drama as “Sang-woo’s Fish Store” can be found here, and a Squid Game experience hall has also opened. In addition, there are many local restaurants and long-established shops where visitors can directly experience authentic Korean local culture. As also shown in the image text, this is a well-known place frequently used for Korean TV and streaming productions and is home to a wide variety of established local restaurants operated by longtime vendors.
• Visitors can experience a Squid Game filming-related location
• Home to the place known as Sang-woo’s fish store
• Various local restaurants and long-established shops
• Frequently used as a filming location for Korean productions
Transportation and How to Visit Baekun Market
Baekun Market is conveniently accessible by public transportation. It is located about 100 meters from Exit 1 of Solbat Park Station on the Ui-Sinseol Light Rail Line, and multiple bus routes are connected to the area. Visitors can also get off near Seorabeol Middle School or in front of Ui-dong Daewoo Apartments and walk to the market. Village buses also provide convenient access. The address is 11 Samyang-ro 154-gil, Dobong-gu, Seoul.
• About 100 meters on foot from Solbat Park Station, Ui-Sinseol Line, Exit 1
• Accessible by multiple city bus routes
• Village buses 01 and 02 are also available
• Convenient and easy-to-reach location in Seoul
Why Visit Baekun Market
Baekun Market is a unique destination where Korean traditional market culture and drama-related content come together. Along with its identity as a Squid Game filming location, it offers a different kind of travel experience filled with the daily lives and warmth of local residents. Unlike large-scale tourist attractions, Baekun Market is a small local market, which makes it even more appealing for travelers who want to experience a more realistic and grounded side of Korea.
• A place where tradition and content come together
• Great for experiencing authentic local atmosphere
• A memorable visit for drama filming location fans
• Small in scale but rich in charm
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