Discover Korea’s Latest Lifestyle Trends at 29CM HOME Seongsu 2
Seongsu-dong in Seoul has developed into one of Korea’s leading trend districts, where former factories and warehouses have been transformed into cafés, fashion stores, pop-up shops, and design boutiques. International visitors now come to Seongsu not only for fashion and beauty, but also to discover stationery, interior items, lifestyle products, food, and other goods that reflect contemporary Korean tastes.
Located along Yeonmujang-gil, 29CM HOME Seongsu 2 is a lifestyle select shop operated by 29CM. Spread across the second and third floors, the store brings together a wide range of categories, from stationery and small accessories to kitchenware, bathroom products, textiles, and food.
Rather than thinking of it simply as a place to buy household products, tourists can approach 29CM HOME Seongsu 2 as a place to explore current Korean design and lifestyle trends while searching for practical and distinctive travel souvenirs.
• Lifestyle select shop operated by 29CM
• Located on Yeonmujang-gil in Seongsu, Seoul
• Occupies the second and third floors
• Offers stationery, lifestyle goods, food, kitchenware, and bathroom products
• Good place to find Korean design products and travel gifts
• Free to enter and browse
What Should Tourists Look for at 29CM HOME Seongsu 2?
For international travelers, some of the most practical products are stationery, pouches, small lifestyle goods, and design items that are easy to pack in a suitcase. Even if you are not planning to buy large interior products, it can be fun to browse stickers, pens, masking tape, textile accessories, and compact kitchen items created by Korean brands.
These are different from the traditional souvenirs commonly sold at tourist shops. 29CM HOME Seongsu 2 is better suited to travelers looking for modern Korean lifestyle souvenirs that reflect the colors, graphics, characters, and everyday products currently popular in Korea.
• Stickers, pens, and masking tape
• Journaling and planner stationery
• Pouches and small textile products
• Cups, plates, and compact kitchenware
• Soap and bathroom accessories
• Korean design-brand goods
• Travel-friendly gifts that are easy to pack
Check the Stationery Section First During Your Visit
In autumn 2026, the stationery category at 29CM HOME Seongsu 2 has been significantly expanded. 29CM increased the proportion of stationery products and created more opportunities for visitors to test items such as pens, stamps, stickers, and masking tape used for diary and planner decoration.
International visitors who enjoy stationery may want to explore this area before browsing the general lifestyle sections. Unlike online shopping, the physical store allows visitors to check actual colors, sizes, textures, and writing experiences before deciding what to buy.
• Try pens in person
• Stamp-testing experiences
• Compare stickers and masking tape
• Wide selection of journaling products
• Discover Korean stationery brands
• Useful for checking the actual texture, size, and color of products
Page to Pages Pop-Up with Japan’s LOFT
One of the most noteworthy events for stationery fans is the Page to Pages stationery pop-up created in collaboration with Japanese lifestyle retailer LOFT.
Following a positive response to the original pop-up held in early September, an encore version is being operated again, with the current schedule running through October 30, 2026.
The pop-up features well-known Japanese stationery brands such as Hobonichi, Ashford, and HIGHTIDE, along with products that can be relatively difficult to find in Korea. A separate section also presents stationery and pouches from Korean brand Kittybunnypony.
• Pop-up: Page to Pages
• Collaboration with Japanese retailer LOFT
• Scheduled through October 30, 2026
• Hobonichi
• Ashford
• HIGHTIDE
• Kittybunnypony
• Convenient place to compare Korean and Japanese stationery brands
Travel-Friendly Gifts Beyond Stationery
There is still plenty to browse even if stationery is not your main interest. For international travelers, compact lifestyle products can be more practical than large interior items.
Pouches, small textile accessories, cups, plates, bathroom products, food, and products featuring Korean graphics or contemporary color palettes can work well as useful travel souvenirs.
Because many brands are presented together inside 29CM HOME Seongsu 2, travelers with limited time can compare different design styles without having to visit numerous small shops across Seongsu.
• Pouches
• Stationery
• Cups and compact tableware
• Bathroom products and soap
• Textile accessories
• Food and beverages
• Compact design goods suitable for travel
Second Floor | Start with Stationery and Small Gifts
The second floor of 29CM HOME Seongsu 2 is particularly useful for tourists looking for smaller and more travel-friendly products.
Stationery, tote bags, soap, processed food, drinks, and other compact items make this a convenient place to start if you are searching for Korean gifts. With the current focus on stationery, travelers interested in journaling or Korean and Japanese stationery may spend most of their shopping time on this floor.
• Stationery
• Tote bags
• Pouches and small accessories
• Soap and lifestyle products
• Processed food
• Tea, coffee, and drinks
• Recommended floor for compact travel gifts
Third Floor | Explore Korean Home Interior and Lifestyle Design
The third floor focuses more heavily on lifestyle and home products and is arranged to help visitors imagine how the products would look in real living spaces.
Visitors can browse kitchenware, towels, cushions, rugs, table lamps, pajamas, and bathroom products. Even if purchasing large home items is impractical during an international trip, the floor is still interesting for travelers who want to see current Korean preferences in materials, colors, kitchen design, and bathroom styling.
• Kitchenware
• Cups, plates, and tableware
• Towels and bathroom products
• Cushions and rugs
• Table lamps
• Pajamas
• Good place to explore current Korean home-styling trends
Which Floor Should You Prioritize If You Have Limited Time?
Seongsu has a large number of cafés, fashion stores, and temporary pop-ups, so travelers may not want to spend too much time inside a single store.
If your priority is stationery or small Korean souvenirs, start with the second floor. If you are also interested in interior design, kitchenware, and lifestyle products, continue to the third floor.
For travel planning purposes, approximately 30 minutes is enough for a quick visit, while around 45 to 60 minutes is more comfortable for regular shopping. Visitors who want to test stationery, compare multiple brands, and explore the pop-up in detail may want to allow an hour or more. These are suggested travel-planning times rather than official visit durations.
• Quick visit: around 30 minutes
• General shopping: approximately 45–60 minutes recommended
• Detailed stationery and pop-up browsing: consider 1 hour or more
• Start on the second floor if you have limited time
• Visit the third floor as well if you are interested in home and lifestyle design
29CM HOME Seongsu 2 Prices and How Shopping Works
29CM HOME Seongsu 2 has no admission fee. It is a regular retail store, so visitors can enter without tickets or advance reservations.
Product prices vary considerably depending on the brand and category. The selection ranges from small stationery items and accessories to larger home and interior products, so there is no single representative price range.
QR codes on products can be used to review additional product information, 29CM sales details, and customer reviews before making a purchase.
• Store admission: Free
• No reservation required
• Product prices vary by brand and category
• Product information available through QR codes
• Online customer reviews can also be checked
• Promotions and discounts may change by period
What Naver Map and Google Map Visitors Commonly Mention
The provided Naver Map information shows more than 300 visitor reviews. Korean visitors often mention that the store is enjoyable to browse slowly because of its wide variety of products, stationery, lifestyle goods, and small gift items.
Google Map also has more than 100 reviews, with international visitors frequently highlighting cute and trendy household products, stationery, and Korean design goods that can all be browsed in one place.
International travelers also describe the store as useful for finding practical Korean souvenirs rather than conventional tourist merchandise. Because Seongsu itself becomes crowded on weekends, travelers who want a more relaxed shopping experience may prefer a weekday or an earlier time of day.
• More than 300 reviews on Naver Map
• More than 100 reviews on Google Map
• Frequently praised for its variety of stationery and lifestyle products
• Often mentioned as a good place to find gifts
• International visitors appreciate the selection of Korean design products
• Consider a weekday or earlier visit to avoid heavier weekend crowds
If You Can Visit Only One: 29CM HOME Seongsu or 29CM HOME Seongsu 2?
Seongsu has both 29CM HOME Seongsu and 29CM HOME Seongsu 2, so travelers with limited time may wonder which one to choose.
If proximity to Seongsu Station is your main priority, the original 29CM HOME Seongsu is more convenient. It is located approximately 244 meters from Seongsu Station Exit 3, making it useful for travelers with a short itinerary or those planning to visit many cafés and pop-ups in the area.
29CM HOME Seongsu 2 requires a slightly longer walk from the station but is particularly useful for travelers who want to browse stationery, tote bags, soap, food, kitchenware, bathroom products, and textiles by category. During periods when stationery pop-ups or hands-on experiences are operating, the second location can be the better choice for visitors whose main purpose is stationery shopping.
• Short itinerary or closest to Seongsu Station: 29CM HOME Seongsu
• Main purpose is stationery shopping: 29CM HOME Seongsu 2
• Want to browse a variety of lifestyle categories slowly: 29CM HOME Seongsu 2
• If you have enough time, both stores can be combined into a Yeonmujang-gil shopping route
• Checking current pop-up schedules can help you decide which store to prioritize
A Practical Seongsu Shopping Route for Tourists
For first-time international visitors to Seongsu, a practical route is Seongsu Station → Yeonmujang-gil → 29CM HOME Seongsu 2 → nearby cafés and pop-up stores.
Fashion, beauty, cafés, and temporary pop-up stores are concentrated around the Yeonmujang-gil area, so it is more efficient to combine 29CM HOME Seongsu 2 with nearby attractions rather than visiting only the store and immediately returning to the subway station.
Many Seongsu pop-ups operate for only a limited period, so travelers with confirmed dates should check the latest pop-up schedules shortly before their visit.
• Start from Seongsu Station
• Walk through Yeonmujang-gil
• Shop at 29CM HOME Seongsu 2
• Continue to nearby cafés and pop-up stores
• Combining several Seongsu locations in one route saves time
• Check current pop-up schedules shortly before visiting
29CM HOME Seongsu 2 Location
29CM HOME Seongsu 2 is located on the 2nd and 3rd floors of 110 Yeonmujang-gil, Seongdong-gu, Seoul.
The store is positioned within the Yeonmujang-gil shopping district, so rather than treating the walk from Seongsu Station only as transportation, visitors can use it as part of their sightseeing route and explore other stores along the way.
• Address: 2F–3F, 110 Yeonmujang-gil, Seongdong-gu, Seoul
• Area: Seongsu-dong, Seoul
• Accessible on foot from Seongsu Station
• Located along the Yeonmujang-gil shopping route
• Many cafés, fashion stores, and pop-ups nearby
29CM HOME Seongsu 2 Naver Map
29CM HOME Seongsu 2 Google Map
How to Get to 29CM HOME Seongsu 2 from Seongsu Station
The nearest subway station is Seongsu Station on Seoul Subway Line 2. According to official tourism information, 29CM HOME Seongsu 2 is approximately 762 meters from Seongsu Station Exit 3.
After leaving the station, walk toward Yeonmujang-gil. Numerous cafés and retail stores line the route, so the walk itself can be incorporated into a broader Seongsu shopping itinerary.
• Starting point: Seongsu Station
• Seoul Subway Line 2
• Recommended exit: Exit 3
• Distance: approximately 762 meters
• Accessible on foot
• Recommended to browse Yeonmujang-gil stores along the way
How to Get to 29CM HOME Seongsu 2 from Myeongdong
From Myeongdong, travelers can use Subway Lines 4 and 2.
Take Line 4 from Myeongdong Station to Dongdaemun History & Culture Park Station, transfer to Line 2, and continue to Seongsu Station. According to the provided route information, the total journey takes approximately 28 minutes and costs around KRW 1,550.
This route works well for international travelers who want to spend the morning shopping in Myeongdong and the afternoon exploring Seongsu cafés, stores, and pop-ups.
• Depart from Myeongdong Station on Line 4
• Transfer at Dongdaemun History & Culture Park Station
• Take Line 2 to Seongsu Station
• Estimated journey: approximately 28 minutes
• Estimated fare: approximately KRW 1,550
• Convenient for combining Myeongdong and Seongsu shopping in one day
How to Get to 29CM HOME Seongsu 2 from Itaewon
From Itaewon, travelers can use Subway Lines 6 and 2.
Take Line 6 from Itaewon Station to Sindang Station, transfer to Line 2, and continue to Seongsu Station. According to the provided route, the journey takes approximately 42 minutes and costs around KRW 1,550.
• Starting point: Itaewon Station
• Take Subway Line 6
• Transfer to Line 2 at Sindang Station
• Get off at Seongsu Station
• Estimated journey: approximately 42 minutes
• Estimated fare: approximately KRW 1,550
How to Get to 29CM HOME Seongsu 2 from Gangnam Station
Traveling from Gangnam is relatively simple because Seoul Subway Line 2 provides a direct route to Seongsu Station without a transfer.
According to the provided route information, the journey takes approximately 38 minutes and costs around KRW 1,550. This can be particularly convenient for travelers who want to visit Seongsu after completing hospital appointments, shopping, or other activities in Gangnam.
• Starting point: Gangnam Station
• Take Seoul Subway Line 2
• No transfer required
• Get off at Seongsu Station
• Estimated journey: approximately 38 minutes
• Estimated fare: approximately KRW 1,550
29CM HOME Seongsu 2 Opening Hours
29CM HOME Seongsu 2 is currently listed as open daily from 11:00 AM to 10:00 PM.
The same hours apply on weekdays and weekends, making it easy to include in a travel itinerary. However, Seongsu becomes particularly busy on weekend afternoons, so visitors who want to browse slowly or take photos more comfortably may prefer a weekday or an earlier visit.
Individual pop-ups and hands-on programs may operate on schedules different from the store’s general opening hours, so travelers visiting for a specific event should confirm its separate operating period.
• Monday–Sunday: 11:00 AM–10:00 PM
• Seongsu can be crowded on weekend afternoons
• Weekdays or earlier hours are better for relaxed shopping
• Check separate schedules for individual pop-ups and experiences
Looking for Korean Stationery and Travel Souvenirs in Seongsu?
29CM HOME Seongsu 2 is less about visiting with one specific product in mind and more about exploring contemporary Korean lifestyle trends and discovering products that match your personal taste.
The current emphasis on stationery makes the store particularly attractive for travelers who enjoy planners, stickers, pens, and small design products. International visitors who cannot easily carry large home products can instead focus on portable items such as pouches, stationery, soap, and compact kitchenware.
For travelers who do not have time to visit multiple small design shops across Seongsu, 29CM HOME Seongsu 2 is also convenient because many brands and categories can be compared in one location.
• Travelers who enjoy stationery
• Visitors looking for Korean design souvenirs
• Travelers who want lightweight and portable gifts
• Visitors planning a Seongsu lifestyle-shopping tour
• Travelers interested in current Korean lifestyle trends
• Easy to combine with Seongsu cafés and pop-up stores
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