Chum Churum Gangneung Pop-Up Store Korea Ultimate Guide: Immersive Rock-Spring Experience & Perfect Beach Itinerary

Introduction — Korean Soju Culture, Chum Churum, and Why This Pop-Up Matters

Soju has long accompanied everyday meals, weekend trips, and seasonal festivals in Korea. Chum Churum is loved for its smooth finish and, after a refresh to 16% ABV, offers a lighter, more approachable sip. The Chum Churum Gangneung Pop-Up Store at Gyeongpo Beach turns the brand’s core “100% rock-spring water” story into a hands-on experience. Set among Gangneung’s sea and mountains, it’s timed for late afternoon and evening so you can stroll the beach, then enjoy an interactive lounge and photo-ready installations.

• Core of Korean soju: casual, accessible, and linked with travel and festivals
• Chum Churum updates: smooth taste, 16% ABV, 100% rock-spring narrative
• Value of the pop-up: sea + summer + brand immersion in one stop
• Traveler-friendly schedule: beach walk → activities → night shots
• Regional synergy: pairs naturally with Gangneung sightseeing and events
• Google Map

Event Overview — Dates, Hours, Location (All Essentials)

The Chum Churum Gangneung Pop-Up Store runs August 7–16, daily from 3:00 PM to 9:00 PM at Gyeongpo Beach’s central plaza. The late-day window fits beach activities and sunset views, and the layout links the rock-spring experience, maker stations, and lounge in an easy loop. Evening lighting boosts photo quality, so plan for golden hour and after-dark shots.

• Dates: 2025.08.07 (Thu) – 2025.08.16 (Sat)
• Hours: 15:00 – 21:00 daily
• Place: Central plaza, Gyeongpo Beach (Gangneung)
• Concept: rock-spring immersion + lounge + make-your-own keepsakes
• Suggested flow: beach stroll → experiences → photo spots → lounge

Experience Zones — Rock-Spring Game Zone, Mini Immersive Zone, Lounge

Highlights center on bringing the “rock-spring” idea to life. A playful dropping-water catch game introduces the theme, while the mini pop-up zone makes you feel inside the spring for dynamic photos and short videos. The lounge pairs sea breeze and chill time, matching Chum Churum’s smooth image. Maker corners let you craft a personal label, poster, or keyring—memories you design yourself. Clear signage keeps first-time visitors moving comfortably.

• Rock-spring game zone: hands-on play with the brand’s water motif
• Mini immersive zone: spring-inspired sets for photos and reels
• DIY label/poster/keyring: personalized Chum Churum souvenirs
• Lounge: breezy seating and evening lighting for mood shots
• Loop layout: entrance → game → immersive → maker → lounge → exit

Hours, Transportation & Location — Getting There Smoothly

Gangneung is easy for day trips or quick overnights. From KTX Gangneung Station, take a city bus or taxi toward Gyeongpo Beach; drivers will recognize the central plaza drop-off. If you’re driving, use nearby public parking and arrive a bit early to sidestep peak congestion. Pair midday lake or beach walks with a late-day pop-up visit.

• Operating hours: daily 15:00–21:00 during the run
• Location: Gyeongpo Beach central plaza (great on-foot access)
• Transit: KTX Gangneung Station → bus/taxi to Gyeongpo Beach
• Car: public lots nearby; avoid peak beach rush where possible
• Best window: 18:30–20:00 for sunset + night lighting

Visit Tips & Safety — Enjoy Comfortably

Summer heat and reflected sunlight can be strong. Wear light clothing, sunscreen, hat, and sunglasses; hydrate and rest in shade when needed. Keep photo etiquette so queues move smoothly, and sort trash by local recycling rules to protect the beach. This is a brand experience—practice responsible drinking.

• Packing list: sunscreen, hat, reusable water bottle, light layer
• Photo manners: be mindful at popular photo spots; secure tripods
• Environment: minimize disposables, recycle properly
• Heat safety: take shade breaks during high-heat hours
• Responsible enjoyment: respect the theme and your limits

FAQ — Quick Answers for a Smoother Visit

Staff are on hand to guide visitors. Zones typically run in a circulating flow; at busy times you may queue briefly. DIY stations have limited quantities; if stock is tight, try other zones or relax in the lounge and return.

• Entry: circulating flow; short queues at peak times
• DIY programs: limited materials—join early for favorites
• Photo picks: mini immersive zone, lounge under evening lights
• Route tip: entrance → game → immersive → maker → lounge → exit
• Revisit plan: weekday evenings for shorter lines

Conclusion — Supercharge Your Trip with Kosmedi

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• Verified hospital details with interpreting support
• Real-time messaging for instant itinerary help
• One-stop view of treatment events, attractions, prices, reviews
• Exclusive Kosmedi coupons and limited-time promotions
• Beyond clinics: handpicked food, festivals, hot places, hidden spots