J·Estina UNIS Pop-Up Store Starts Nationwide Expansion in Korea
Korea’s leading jewelry brand J·Estina is the first bridge jewelry brand in Korea, inspired by Princess Giovanna of Italy and known for its signature tiara designs. Expanding its business to handbags, cosmetics, and perfumes, J·Estina has established itself as a premium brand loved by women in their 20s to 40s. The news of J·Estina UNIS pop-up store expanding nationwide is exciting for jewelry enthusiasts.
📌 Features and Nationwide Expansion of the J·Estina UNIS Pop-Up Store
The J·Estina UNIS pop-up store is expanding its operations due to the popularity of its genderless silver collection ‘UNIS’. The UNIS collection is highly popular among the MZ generation for its simple and modern designs that can be worn by anyone regardless of gender. Its cool and refreshing silver tone is perfect as a summer daily accessory.
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Collection Name: UNIS
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Meaning: The name ‘UNIS’ is derived from ‘UNIVERSAL’, representing the concept of inclusivity for all.
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Design Features: Modern silver jewelry that anyone can wear without boundaries.
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Summer Trend:
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Silver jewelry adds refreshing coolness to summer outfits.
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New product launches and pop-up store operations boost sales.
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Products on Display:
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Pebble motif jewelry worn by muse IU
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Lightweight fabric chain jewelry perfect for summer
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Pop-up store exclusive products
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The pop-up store provides customers with a special experience by showcasing products worn by brand muse IU.
📌 J·Estina UNIS Pop-Up Store Schedule and Locations
The J·Estina UNIS pop-up store started in Suwon in June with great success and will expand sequentially to Chungcheong and Daegu regions. This expansion allows customers in local areas to try and purchase UNIS products directly, strengthening J·Estina’s offline presence and enhancing customer experience.
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Pop-Up Store Schedule:
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July 4 – 10: Shinsegae Department Store Cheonan Asan
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July 21 – 27: Hyundai Department Store The Hyundai Daegu
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At each pop-up store, customers can try on new and limited-edition products along with bestsellers.
📌 Benefits for Visiting the Pop-Up Store
Customers visiting the pop-up store will enjoy various benefits. The 10% discount on new products reduces the burden of purchasing newly released items. In addition, free gifts and lucky draw events at J·Estina UNIS pop-up store increase customer satisfaction and revisit rates.
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Benefits:
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10% discount on new products
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Free gifts
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Lucky draw events
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Pop-Up Store Information:
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Check J·Estina’s official Instagram for details
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These events are a key marketing strategy to enhance brand loyalty.
📌 The Special Charm of the J·Estina UNIS Collection
The ‘UNIS’ collection, meaning ‘UNIVERSAL’, features a modern design that anyone can wear. Its simple yet elegant silver jewelry suits both daily and formal styles. At the pop-up store, products range from pebble motif jewelry worn by IU to lightweight fabric chain jewelry and exclusive items, all of which have received great responses.
This collection has become a styling item for not only the MZ generation pursuing genderless fashion but also for customers of all ages.
📌 Business Hours and Transportation of J·Estina UNIS pop-up store
Before visiting the J·Estina UNIS pop-up store, check store hours and locations.
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Business Hours: Follow department store hours (usually 10:30 AM – 8:00 PM, varies by location)
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Locations & Transportation:
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Shinsegae Department Store Cheonan Asan
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1723 Jangjae-ri, Baebang-eup, Asan-si, Chungnam
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Connected to KTX Cheonan Asan Station, accessible via Subway Line 1 Cheonan Asan Station
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Hyundai Department Store The Hyundai Daegu
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2077 Dalgubeol-daero, Jung-gu, Daegu
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Connected via Daegu Subway Line 2 Banwoldang Station
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Both locations offer convenient parking and public transport, making them top destinations for weekend shoppers.
📌 J·Estina Brand Introduction
J·Estina is Korea’s first bridge jewelry brand with tiara designs inspired by Princess Giovanna of Italy. It has expanded into handbags, cosmetics, and perfumes and is gaining attention in the global market. The expansion of the J·Estina UNIS pop-up store further solidifies its brand presence.
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