MSS DaelimChanggo | Korea | Discover the Unique Features of MSS DaelimChanggo in Seongsu

South Korea’s leading fashion platform Musinsa expands its offline presence with MSS DaelimChanggo in Seongsu. MSS DaelimChanggo combines the advantages of online shopping with offline experiences, creating a new concept select shop that has become a landmark in Seongsu. Built on the historic Daelim Warehouse with over 50 years of legacy, MSS DaelimChanggo is Musinsa’s third offline space following Daegu and Hongdae, offering customers a deeply immersive space with sophisticated curation and minimal design.

• Introduction to South Korea’s No.1 fashion platform Musinsa

• Innovative select shop merging online and offline

• Newly opened on the 50-year history site of Daelim Warehouse in Seongsu

• Third offline store after Daegu and Hongdae

Differentiated Space and Curation of MSS DaelimChanggo

MSS DaelimChanggo preserves the original structure of Daelim Warehouse, removing unnecessary decor to create a minimal space focusing on authenticity. The store maximizes immersion by emphasizing brands and products within the aesthetics of emptiness.

• Preserved the original structure with minimal redesign

• Focused curation highlighting brands and products

• Maximizes customer immersion through minimalist aesthetics

Key Features of MSS DaelimChanggo

1. Slope and staircase structure utilizing the high ceiling

2. Korea’s largest infinity sneaker wall located in the signature sneaker zone

3. Large media wall inspired by the unique M-shaped exterior of Daelim Warehouse

4. Exhibition zone hosting various pop-ups

• High ceilings and unique structure offer openness

• Infinity sneaker wall and media wall emphasize trendiness

• Seasonal pop-ups enhance the visiting experience

Over 100 Brands in One Place

MSS DaelimChanggo brings together over 100 unisex fashion, beauty, sneaker, jewelry, and lifestyle brands loved both in Korea and globally. Customers can also experience unique spaces such as the beauty zone to test odd-type products and the keyring zone to express their individuality.

• 100+ fashion, beauty, sneaker, lifestyle brands

• Experience zones including beauty and keyring zones

• Trendy unisex fashion and diverse brand experiences

Seongsu’s Representative Sneaker Hub

MSS DaelimChanggo is the largest sneaker select shop in Seongsu. Hosting over 50 sneaker brands including Adidas, Asics, and Salomon with over 700 products, it serves as an important hub connecting brands and customers.

• Home to top sneaker brands like Adidas, Asics, Salomon

• 50+ brands and over 700 products in one space

• Establishing itself as Seongsu’s premier sneaker hub

Business Hours, Transportation, Location

MSS DaelimChanggo is located at 74 Seongsu-ro, Seongdong-gu, Seoul, approximately 5-7 minutes on foot from Exit 2 of Seongsu Station (Line 2). It is open daily from 11:00 AM to 10:00 PM.

• Address: 74 Seongsu-ro, Seongdong-gu, Seoul

• Subway: Line 2 Seongsu Station Exit 2, 5-7 minute walk

• Hours: Daily 11:00 – 22:00

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