SM Entertainment –  A Legend in KPOP Industry

SM Entertainment, Korea’s leading KPOP company, is expanding KPOP culture beyond music through experiences and goods shops. Its flagship store, Kwangya Seoul, is a futuristic entertainment space where celebrities, fans, and prosumers create new experiences together.

• SM Entertainment: leading KPOP company

• Goods shop operation: expanding experience spaces through Kwangya Seoul

• Creating future KPOP experiential spaces

Kwangya Seoul

Kwangya Seoul is located on B1 of D Tower, Acro Seoul Forest, where SM’s Seongsu headquarters is. It is a 5-minute walk from Ttukseom Station Exit 5 on Line 2. It is open daily from 10:30 AM to 8:00 PM, offering easy access for KPOP fans anytime.

• Location: B1, D Tower, Acro Seoul Forest, Seongsu, Seoul

• Transportation: 5-minute walk from Exit 5, Ttukseom Station (Line 2)

• Business hours: daily 10:30 – 20:00

Metaverse Experience Connecting Reality and Virtual

Kwangya Seoul is a metaversal experience brand that connects reality and virtual worlds. It features a media display zone using transparent OLEDs and smart order services to provide innovative experiences for fans.

• Infinite Mirror: mirrors extending endlessly to express Kwangya’s infinity

• P.O.S. Gate: energy chain connecting reality and Kwangya

• Kwangya Station: AR guestbook feature for fans and artists to communicate

Enjoying AR Messages and Photo Zones in Kwangya Seoul

The My Artist Photo Zone allows visitors to take photos with their favorite artists virtually. Spaces such as the Real-Meta Cube and Wormhole Tunnel let fans create unique memories.

• My Artist Photo Zone: take photos with virtual SM artists

• Real-Meta Cube: transparent OLED display connecting reality and virtual

• Wormhole Tunnel: displays of artist albums, goods, and music videos

Kosmedi