Introduction to Korean Fashion and 29CM

Korea is gaining global attention for its unique sense of style and trend-leading fashion industry. Platforms that combine curation and storytelling beyond shopping are especially popular. 29CM Seongsu, their first official showroom, is a space where you can experience Korean fashion culture through deep brand curation and creative spatial design.

  • Global competitiveness of Korean fashion

  • Curation experiences beyond shopping

  • Coexistence of trend and aesthetic sense

  • Emphasis on brand value and storytelling

Brand Philosophy and Curation of 29CM Seongsu

29CM Seongsu embodies the brand philosophy of “Guide to Better Choice,” allowing customers to experience it with all five senses. Its goal is to suggest better choices to customers and deliver the brand’s philosophy and story deeply. Unlike comprehensive malls that include all products, 29CM Seongsu showcases a trusted selection that reflects its distinct identity, offering differentiated shopping experiences.

  • Guide to help customers make better choices

  • Curating brands’ philosophies and stories

  • Unique and trustworthy brand selections

  • Distinctive from typical comprehensive shopping malls

Space Composition and Features of 29CM Seongsu

29CM Seongsu is comprised of two floors and spans 340㎡. The first floor is a showroom and exhibition space, while the second floor is used for various seasonal concepts and multipurpose events. The space provides a magazine-like experience with attention to detail from fragrance, background music, to MD’s product recommendation comments. The first floor also features the popular Yeonhui-dong roastery ‘Manufact Coffee,’ allowing visitors to enjoy both shopping and coffee.

  • Two floors, 340㎡ showroom

  • Seasonal themes and art exhibitions

  • Manufact Coffee store on the first floor

  • Immersive sensory experiences with fragrance, music, and curated comments

Operational Philosophy and Brand Value of 29CM

29CM proposes products that integrate seamlessly into customers’ lifestyles. They focus on storytelling that highlights how products enhance daily life while deeply conveying the brand’s philosophy and worldview. Their services like 29LIVE share hidden brand values with customers, and 29CM GIFT elevates online gifting to another level.

  • Lifestyle-focused storytelling

  • Deep delivery of brand philosophy and worldview

  • Differentiated services like 29LIVE and 29CM GIFT

  • A curation platform beyond simple shopping

Location and Transportation to 29CM Seongsu

29CM Seongsu is located at 78 Achasan-ro, Seongdong-gu, Seoul, about a 3-minute walk (234m) from Exit 4 of Seongsu Station (Line 2). It is located across from Seongsu Shoe Theme Park, making it easy to find and conveniently accessible by public transport.

  • Address: 78 Achasan-ro, Seongdong-gu, Seoul

  • Transportation: 234m from Exit 4, Seongsu Station (Line 2), 3-min walk

  • Directions: Opposite Seongsu Shoe Theme Park

29CM Seongsu Operating Hours

29CM Seongsu is open daily except Mondays, closing at 20:00, so be sure to check the time before visiting.

  • Tue–Sun: 11:00 – 20:00

  • Mon: Closed

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29CM – Korea, The Essence of Curation and Fashion Space

MSS DaelimChanggo | Korea | Discover the Unique Features of MSS DaelimChanggo in Seongsu

South Korea’s leading fashion platform Musinsa expands its offline presence with MSS DaelimChanggo in Seongsu. MSS DaelimChanggo combines the advantages of online shopping with offline experiences, creating a new concept select shop that has become a landmark in Seongsu. Built on the historic Daelim Warehouse with over 50 years of legacy, MSS DaelimChanggo is Musinsa’s third offline space following Daegu and Hongdae, offering customers a deeply immersive space with sophisticated curation and minimal design.

  • Introduction to South Korea’s No.1 fashion platform Musinsa

  • Innovative select shop merging online and offline

  • Newly opened on the 50-year history site of Daelim Warehouse in Seongsu

  • Third offline store after Daegu and Hongdae

Differentiated Space and Curation of MSS DaelimChanggo

MSS DaelimChanggo preserves the original structure of Daelim Warehouse, removing unnecessary decor to create a minimal space focusing on authenticity. The store maximizes immersion by emphasizing brands and products within the aesthetics of emptiness.

  • Preserved the original structure with minimal redesign

  • Focused curation highlighting brands and products

  • Maximizes customer immersion through minimalist aesthetics

Key Features of MSS DaelimChanggo

  1. Slope and staircase structure utilizing the high ceiling

  2. Korea’s largest infinity sneaker wall located in the signature sneaker zone

  3. Large media wall inspired by the unique M-shaped exterior of Daelim Warehouse

  4. Exhibition zone hosting various pop-ups

  • High ceilings and unique structure offer openness

  • Infinity sneaker wall and media wall emphasize trendiness

  • Seasonal pop-ups enhance the visiting experience

Over 100 Brands in One Place

MSS DaelimChanggo brings together over 100 unisex fashion, beauty, sneaker, jewelry, and lifestyle brands loved both in Korea and globally. Customers can also experience unique spaces such as the beauty zone to test odd-type products and the keyring zone to express their individuality.

  • 100+ fashion, beauty, sneaker, lifestyle brands

  • Experience zones including beauty and keyring zones

  • Trendy unisex fashion and diverse brand experiences

Seongsu’s Representative Sneaker Hub

MSS DaelimChanggo is the largest sneaker select shop in Seongsu. Hosting over 50 sneaker brands including Adidas, Asics, and Salomon with over 700 products, it serves as an important hub connecting brands and customers.

  • Home to top sneaker brands like Adidas, Asics, Salomon

  • 50+ brands and over 700 products in one space

  • Establishing itself as Seongsu’s premier sneaker hub

Business Hours, Transportation, Location

MSS DaelimChanggo is located at 74 Seongsu-ro, Seongdong-gu, Seoul, approximately 5-7 minutes on foot from Exit 2 of Seongsu Station (Line 2). It is open daily from 11:00 AM to 10:00 PM.

  • Address: 74 Seongsu-ro, Seongdong-gu, Seoul

  • Subway: Line 2 Seongsu Station Exit 2, 5-7 minute walk

  • Hours: Daily 11:00 – 22:00

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