Musinsa Standard Seongsu | Korea | A Trend-Leading Fashion Curation Store in Seongsu

Introduction of Musinsa Standard Seongsu

Musinsa Standard, a leading Korean fashion brand, is expanding its offline stores beyond its dominant online platform. Musinsa Standard Seongsu is the third store in Seoul and the fourth offline store overall. Reflecting the trendy characteristics of Seongsu, it operates as a “curation store,” going beyond mere product displays to suggest customized coordination by product and season, providing customers with a new style experience.

• Musinsa Standard is Korea’s leading fashion platform

• Seongsu store is the third in Seoul, fourth overall

• Operates as a unique “curation store” concept

• Suggests season-specific and product-specific styling

• Features popular items reflecting Seongsu trends

First and Second Floor Layout

Musinsa Standard Seongsu has a total area of 805.22㎡ (approx. 244 pyeong). The first floor displays seasonal focus products and womenswear, while the second floor houses menswear. Customers interested in fashion can visit to see, try on, and experience a wide range of styles.

• First floor: Seasonal focus products, womenswear

• Second floor: Menswear

• Total area: 805.22㎡ (approx. 244 pyeong)

• Seasonal popular products on display

• Offers diverse style experiences to Seongsu visitors

Leading Seongsu’s Fashion Trends

A Musinsa Standard representative mentioned that Seongsu is a symbolic area where many fashion-conscious customers gather and that it clearly leads trends. Therefore, Musinsa Standard Seongsu plans to propose various styles and coordination focused on popular brand items and the latest trends.

• Reflects Seongsu’s fashion trends

• Proposes diverse styles and coordination

• Displays popular Musinsa Standard products

• A store centered on customers interested in fashion

• Represents the brand’s new offline strategy

Business Hours, Location, and Transportation

Musinsa Standard Seongsu is located at 83 Yeonmujang-gil, Seongdong-gu, Seoul, on the 1st and 2nd floors. It is a 5-7 minute walk from Exit 3 of Seongsu Station on Line 2. It is open daily from 11:00 AM to 9:00 PM for convenient visits.

• Address: 1F-2F, 83 Yeonmujang-gil, Seongdong-gu, Seoul

• Subway: 5-7 min walk from Exit 3, Seongsu Station (Line 2)

• Business hours: Daily 11:00 – 21:00

Kosmedi Introduction