Line Friends Square Seongsu, Korea – Experience All Character IPs in One Place

About Line Friends Square Seongsu – A Must-Visit in Korea

Line Friends Square Seongsu is one of the trendiest and most popular goods shops in Korea. Located in Seongsu-dong, this space allows you to experience various character IP products loved both domestically and globally, such as Line Friends, BT21, and TRUZ, all in one place. It operates as a popup with a new theme each time, giving the vibe of a curated character shop. Filled with collectible goods like figures, keyrings, mini bags, and grip tok, it delights visitors with its wide variety.

• Located at 77 Seongsui-ro, Seongdong-gu, Seoul, 1-2F, 252m from Seongsu Station Exit 3

• Opening hours: Weekdays 12:00-20:00, weekends 11:30-20:30

• Two floors with a total area of 80 pyeong (approx. 264m²), a large character goods shop

• New character popups and Easy-Pick items each visit

• Sells practical digital items such as mini digital cameras, hand warmers, and humidifiers

• Photo booth for receipts and mirror photo zones for Gen Z experiences

• Keyring zone and Colle zone (sticker + emoticon, mini backpacks, pouches) to express individuality

• Cute character decorations like minini and JOGUMAN from the exterior

• Offers products of globally popular character IPs

• Plans to expand to other domestic and global locations

Discover What Makes Line Friends Square Seongsu Special

Line Friends Square Seongsu provides an experience beyond character shopping, allowing visitors to fully immerse themselves in their favorite characters and create memories with friends.

• Various trendy character IP products and goods

• Spaces like keyring zone and Colle zone reflecting Gen Z preferences

• Photo zones and photo booths for memorable experiences

• Global popular character IPs curated in one shop

• Cute exterior design featuring beloved characters

• Sells practical living and digital items

• New themes and popups offering fresh experiences each visit

• Established as Seongsu-dong’s signature character goods shop

Kosmedi Introduction