Musinsa Empty Seongsu,Korea – Experimental Select Shop

Introduction to Korean Fashion and Musinsa

Korea is renowned worldwide for its rapidly changing trends and creative sense, representing K-Fashion. At its center is Musinsa, Korea’s largest fashion platform. Musinsa has expanded beyond an online shopping mall to a fashion culture platform, with “Musinsa Empty Seongsu” as a representative offline space. Located in trendy Seongsu-dong, Musinsa Empty attracts attention as a select shop where you can experience experimental designer brands from Korea and abroad.

• Korea’s leading online fashion platform Musinsa

• Trendy fashion select shop in Seongsu-dong

• Introducing experimental designer brands

• Offline space offering fashion culture experiences

Features and Philosophy of Musinsa Empty Seongsu

Musinsa Empty embodies its name with the meaning of “filling an empty space with genuine brands,” introducing experimental works from designers who break away from conventions. Consisting of four floors totaling 190 pyeong, each floor is designed with flexible elements reflecting each brand’s characteristics. The first floor features a large LED media facade to digitally deliver messages from Empty and its brands.

• Introducing Korean and international fashion and lifestyle designer brands

• Four floors, 190 pyeong with flexible spatial composition

• Large LED media facade on the first floor

• Spatial design reflecting brand philosophy

Curation and Content of Musinsa Empty Seongsu

Empty goes beyond shopping by providing performances, pop-ups, exhibitions, and diverse content. Hosting exclusive pop-up stores and collections highlighting each brand’s unique sense, Empty attracts foreign tourists. Brands like Charles Jeffrey Loverboy, Marine Serre, and Grounds expanded their domestic and global presence through Empty, while collaborations with Korean brands such as Stand Oil, Andersson Bell, and Heo Jae Boe ACC introduced exclusive editions, gaining great attention.

• Operates performances, pop-ups, exhibitions, and more

• Exclusive pop-up stores for unique brands

• Launches exclusive collections

• Releases collaborative editions with Korean brands

Location and Directions of Musinsa Empty Seongsu

Musinsa Empty Seongsu is located at 97 Seongsui-ro, Seongdong-gu, Seoul, from Seongsu Station (Line 2) Exit 3, it is only a 1-minute walk (77m). Situated in the heart of Seongsu-dong, it is ideal for exploring nearby cafes, galleries, and bakeries after shopping.

• Address: 97 Seongsui-ro, Seongdong-gu, Seoul, 1F~4F

• Directions: 1-minute walk (77m) from Seongsu Station Exit 3 (Line 2)

• Nearby: Seongsu cafes, galleries, bakeries

Business Hours of Musinsa Empty Seongsu

Musinsa Empty Seongsu operates with the same hours daily, making it convenient to plan your visit.

• Mon–Sun: 11:00 – 22:00

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