TREASURE LOVE PULSE Pop-Up Store │ A Unique K‑Culture Experience in Korea

TREASURE LOVE PULSE Pop-Up Store
TREASURE LOVE PULSE Pop-Up Store

Discover Hongdae: Seoul’s Creative Playground

Hongdae in Mapo-gu, Seoul, is one of Korea’s most vibrant cultural districts, filled with energy, creativity, and youth. Known for its music, art, fashion, and nightlife, Hongdae is a must-visit destination for locals and global travelers alike. This September, fans have one more reason to visit: the TREASURE LOVE PULSE Pop-Up Store, a dynamic space where music, art, and fan experiences merge seamlessly for an unforgettable K‑culture outing.

  • Hongdae is a leading K-culture hub in Korea, popular among young people and tourists.
  • Endless entertainment with cafés, art shops, live performance venues, and street culture.
  • Star Square in central Hongdae offers easy access and a lively atmosphere.
  • Minutes from Hongdae Station (Line 2), convenient for local and international visitors.

TREASURE LOVE PULSE Pop-Up Store │ Immersive Exhibits and Fan Experiences

The TREASURE LOVE PULSE Pop-Up Store goes beyond typical merch shopping, unfolding as an immersive cultural space that reflects TREASURE’s artistic world. Inside, fans will explore never-before-seen photos, limited photo booth frames, and exclusive official merchandise. Special on-site-only gifts and daily media art inspired by the album offer fresh, dynamic content, so every visit feels new and exciting.

  • Exclusive displays inspired by TREASURE’s 3rd mini album aesthetics.
  • Photo booth featuring limited-edition frames designed for the fandom.
  • Official MD plus special souvenirs only available at the venue.
  • Daily media art projections deliver a different experience each day.

Dates, Location, and Access Information

Running from September 2 to September 7, 2025, the pop-up takes place at Star Square, 68 Eoulmadang-ro, Mapo-gu, Seoul. Thanks to its prime location near Hongdae Station (Line 2), the venue is reachable within a short five-minute walk. The surrounding area is packed with restaurants, cafés, and shopping hotspots, making it the perfect day out for K‑pop fans and travelers.

‘LOVE PULSE’ │ The New Mini Album Experience

The pop-up coincides with the official release of TREASURE’s 3rd mini album, LOVE PULSE, launching on September 1 at 6 PM KST. The album channels passionate love through four tracks—title song PARADISE, EVERYTHING, NOW FOREVER, and BETTER THAN ME. Visitors can pick up the physical album and official goods onsite while exploring interactive installations that amplify the album’s emotional and visual storytelling.

  • Title track PARADISE anchors the album’s heartfelt theme.
  • Four tracks span diverse expressions of love and energy.
  • Physical albums and official goods available at the venue.
  • Interactive spaces deepen immersion in TREASURE’s music world.

From Pop-Up to Global Stages: World Tour Connection

Following the album release, TREASURE will launch the 2025–26 TREASURE TOUR [PULSE ON], beginning with three shows from October 10–12 at Seoul’s KSPO DOME. The tour expands across Japan, Asia, and other global destinations. The pop-up serves as a symbolic prelude to this major tour, offering fans a rare opportunity to connect with the group’s vision before the live stages light up.

  • KSPO DOME (Seoul) concerts kick off the worldwide tour.
  • Tour to include Japan, Asia, and additional global cities.
  • Pop-up store symbolizes the start of the new tour era.
  • Strengthens artist–fan connections ahead of live performances.

Kosmedi │ Your Trusted Guide to Korea

While exploring Hongdae and visiting the TREASURE LOVE PULSE Pop-Up Store, don’t miss Kosmedi—a trusted, locally verified platform for visitors. Kosmedi features only hospitals verified by locals and provides full interpretation services, procedure promotions, transparent price guides, and authentic reviews. Exclusive discount coupons and events are available only through Kosmedi, along with real-time chat support. Beyond healthcare, Kosmedi curates must-try restaurants, festivals, hidden gems, and popular attractions, making your Korea trip smarter and richer.

  • Locally verified hospitals with professional interpretation services.
  • Access to procedure promotions, transparent pricing, and real reviews.
  • Kosmedi-exclusive discount coupons and limited-time events.
  • Travel help: food hotspots, festivals, hidden spots, and attractions.
  • Real-time chat support for smooth, confident travel planning.

Introduction to Korea’s Han River Culture

The Han River that flows through Seoul is loved by both Koreans and travelers as a space for rest and culture. Among them, Nodeul Island is called the closest art island in the city, located under Hangang Bridge. It has become a pause in everyday life for many people. As a cultural complex where music, art, food, and nature harmonize, this place provides new inspiration with just a short visit.

  • An art island located under Hangang Bridge

  • The closest cultural complex in the city

  • A space combining music, art, nature, and F&B

  • A healing spot in Seoul with just a short walk

History and Background of Nodeul Island

The name Nodeul comes from ‘Nodol,’ meaning “a stone where egrets played.” From the 1930s to 1950s, it was loved as a sandy beach and skating rink in the center of the Han River. However, after several development plans failed in the 1960s and 70s, it became a forgotten island. In 2012, efforts began to restore it as a cultural resting space for citizens, and in September 2019, it was reborn as a ‘cultural and artistic complex base.’

  • Name originated from ‘Nodol’ meaning egret’s stone

  • Loved as a beach and skating rink in the past

  • Reborn in 2019 as a cultural complex

  • Created as an art island for music and art

Space Composition of Nodeul Island

Nodeul Island consists of three floors, each with various cultural, experiential, and F&B facilities.

  • 1st floor: Live house rehearsal studio, multipurpose hall forest, Nodeul Gallery 1·2, resting space, lawn yard, Nodeul Library, Nodeul Lounge, Vacance On Island (Cafe V.O.I), Nodeul Pub, MeT:me, Nodeul Office

  • 2nd floor: Live house, multipurpose hall forest, Nodeul Square, Nodeul Library, THE PIZZA SOUNDS, Witch Gimbap Cafe, Old Dubai

  • 3rd floor: Bluemetz Nodeul Island branch

Location and Transportation of Nodeul Island

Nodeul Island is located at 445 (west side) and 446 (east side), Yangnyeong-ro, Yongsan-gu, Seoul. It is about 738m from Exit 2 of Nodeul Station on Line 9, about a 10-minute walk towards Hangang Bridge. You can also transfer from Yongsan Station on Line 1 or Sinyongsan Station on Line 4 to buses heading to Nodeul Island. Buses 150, 151, 152, 500, 501, 504, 506, 507, 605, 750A, 750B, 751, 752, and 6211 are available. As parking is limited, public transportation is recommended.

  • Address: 445 (west), 446 (east), Yangnyeong-ro, Yongsan-gu, Seoul

  • Subway: Line 9 Nodeul Station Exit 2 (738m), Line 1 Yongsan Station Exit 1, Line 4 Sinyongsan Station Exit 3

  • Bus: 150, 151, 152, 500, 501, 504, 506, 507, 605, 750A, 750B, 751, 752, 6211

  • Taxi: Get off at Nodeul Island west side

Operating Hours of Nodeul Island

Nodeul Island operates daily with different times for weekdays and weekends during the warm season (March to October). Outdoor areas are open 24 hours, but check the homepage for individual shop and cafe hours.

  • Tue–Fri: 10:00–21:00

  • Sat, Sun, holidays: 10:00–22:00

  • Closed every Monday

About Kosmedi Services

Kosmedi selects only verified clinics checked directly by locals in Korea. You can view trusted interpretation services, event prices, reviews, and detailed introductions at a glance, and reserve procedures at reasonable prices through discount coupons and events exclusive to Kosmedi. Real-time message consultation is available anytime to resolve questions. Kosmedi also provides guides not only for clinics but also travel restaurants, festivals, events, discounts, popular places, and local attractions, becoming your strong companion during visits to Korea.

Nodeul Island – Korea, The Artistic Cultural Complex on the Han River

SM Entertainment –  A Legend in KPOP Industry

SM Entertainment, Korea’s leading KPOP company, is expanding KPOP culture beyond music through experiences and goods shops. Its flagship store, Kwangya Seoul, is a futuristic entertainment space where celebrities, fans, and prosumers create new experiences together.

  • SM Entertainment: leading KPOP company

  • Goods shop operation: expanding experience spaces through Kwangya Seoul

  • Creating future KPOP experiential spaces

Kwangya Seoul

Kwangya Seoul is located on B1 of D Tower, Acro Seoul Forest, where SM’s Seongsu headquarters is. It is a 5-minute walk from Ttukseom Station Exit 5 on Line 2. It is open daily from 10:30 AM to 8:00 PM, offering easy access for KPOP fans anytime.

  • Location: B1, D Tower, Acro Seoul Forest, Seongsu, Seoul

  • Transportation: 5-minute walk from Exit 5, Ttukseom Station (Line 2)

  • Business hours: daily 10:30 – 20:00

Metaverse Experience Connecting Reality and Virtual

Kwangya Seoul is a metaversal experience brand that connects reality and virtual worlds. It features a media display zone using transparent OLEDs and smart order services to provide innovative experiences for fans.

  • Infinite Mirror: mirrors extending endlessly to express Kwangya’s infinity

  • P.O.S. Gate: energy chain connecting reality and Kwangya

  • Kwangya Station: AR guestbook feature for fans and artists to communicate

Enjoying AR Messages and Photo Zones in Kwangya Seoul

The My Artist Photo Zone allows visitors to take photos with their favorite artists virtually. Spaces such as the Real-Meta Cube and Wormhole Tunnel let fans create unique memories.

  • My Artist Photo Zone: take photos with virtual SM artists

  • Real-Meta Cube: transparent OLED display connecting reality and virtual

  • Wormhole Tunnel: displays of artist albums, goods, and music videos

Kosmedi

Kosmedi provides verified Korean medical and beauty information with interpretation services. Users can view hospital treatments, prices, reviews, and exclusive discounts only available on Kosmedi. Real-time chat consultation is available, and Kosmedi also shares local recommendations for travel, food, festivals, events, and popular spots.

Kwangya Seoul, its features and information